Who are they?

Nestled in the rolling hills of Tuscany, Luca Moretti’s farm is a testament to tradition and resilience. Born into a family of olive growers, Luca has dedicated his life to preserving and enhancing the craft of organic olive oil production. His groves, some of which are over a century old, produce some of the finest extra virgin olive oil in the region.

In the heart of Provence, Tim Lefevre cultivates vibrant fields of lavender, a legacy that has been in her family for generations. His farm, with its rolling purple landscapes, is a symbol of patience and tradition, where every harvest carries the scent of history and care.

In the vast, open landscapes of Montana, James Carter runs a regenerative cattle ranch that has been in his family for over a century. His ranch, nestled between rolling prairies and towering mountains, is a model of sustainable ranching, blending tradition with modern ecological practices.

Amid the lush rice paddies of the Mekong Delta, Nguyen Bao cultivates organic jasmine rice using time-honored methods passed down through generations. Raised in a family of rice farmers, he has committed his life to ensuring that Vietnam’s staple crop is grown with respect for both people and nature.