Luca Moretti / ITALY
Luca Moretti / ITALY
Luca Moretti / ITALY
Europe
Europe
4 minutes
4 minutes
Jun 5, 2024
Jun 5, 2024
Nestled in the rolling hills of Tuscany, Luca Moretti’s farm is a testament to tradition and resilience. Born into a family of olive growers, Luca has dedicated his life to preserving and enhancing the craft of organic olive oil production. His groves, some of which are over a century old, produce some of the finest extra virgin olive oil in the region.
Nestled in the rolling hills of Tuscany, Luca Moretti’s farm is a testament to tradition and resilience. Born into a family of olive growers, Luca has dedicated his life to preserving and enhancing the craft of organic olive oil production. His groves, some of which are over a century old, produce some of the finest extra virgin olive oil in the region.
Nestled in the rolling hills of Tuscany, Luca Moretti’s farm is a testament to tradition and resilience. Born into a family of olive growers, Luca has dedicated his life to preserving and enhancing the craft of organic olive oil production. His groves, some of which are over a century old, produce some of the finest extra virgin olive oil in the region.
For Luca, farming is not just a livelihood; it is a philosophy. He follows age-old techniques passed down through generations, blending them with modern sustainable practices. By avoiding chemical pesticides and relying on natural composting methods, he ensures that the soil remains fertile and rich for years to come. He also collaborates with local beekeepers, understanding that biodiversity is key to a thriving ecosystem.
For Luca, farming is not just a livelihood; it is a philosophy. He follows age-old techniques passed down through generations, blending them with modern sustainable practices. By avoiding chemical pesticides and relying on natural composting methods, he ensures that the soil remains fertile and rich for years to come. He also collaborates with local beekeepers, understanding that biodiversity is key to a thriving ecosystem.
For Luca, farming is not just a livelihood; it is a philosophy. He follows age-old techniques passed down through generations, blending them with modern sustainable practices. By avoiding chemical pesticides and relying on natural composting methods, he ensures that the soil remains fertile and rich for years to come. He also collaborates with local beekeepers, understanding that biodiversity is key to a thriving ecosystem.
Luca believes in the power of connection. His farm is more than just a place of production, it is a gathering space where locals and travelers share stories over freshly baked bread drizzled with golden olive oil. Through TERRA, he welcomes visitors to experience the harvest firsthand, learning the delicate art of pressing olives and understanding the patience and love it takes to create each bottle of oil.
Luca believes in the power of connection. His farm is more than just a place of production, it is a gathering space where locals and travelers share stories over freshly baked bread drizzled with golden olive oil. Through TERRA, he welcomes visitors to experience the harvest firsthand, learning the delicate art of pressing olives and understanding the patience and love it takes to create each bottle of oil.
Luca believes in the power of connection. His farm is more than just a place of production, it is a gathering space where locals and travelers share stories over freshly baked bread drizzled with golden olive oil. Through TERRA, he welcomes visitors to experience the harvest firsthand, learning the delicate art of pressing olives and understanding the patience and love it takes to create each bottle of oil.
Luca’s mission is clear: to ensure that his land, traditions, and knowledge endure. By hosting educational workshops for young farmers and collaborating with eco-conscious brands, he is shaping a future where agriculture and hospitality merge to create meaningful, regenerative travel experiences. For him, every drop of oil tells a story—a story of dedication, nature, an
Luca’s mission is clear: to ensure that his land, traditions, and knowledge endure. By hosting educational workshops for young farmers and collaborating with eco-conscious brands, he is shaping a future where agriculture and hospitality merge to create meaningful, regenerative travel experiences. For him, every drop of oil tells a story—a story of dedication, nature, an
Luca’s mission is clear: to ensure that his land, traditions, and knowledge endure. By hosting educational workshops for young farmers and collaborating with eco-conscious brands, he is shaping a future where agriculture and hospitality merge to create meaningful, regenerative travel experiences. For him, every drop of oil tells a story—a story of dedication, nature, an
